this is what needs to be written when we start a business plan. you can change the order in writing it, but in the last paper, it it important to keep this order:
First – Executive Summary: Write this last. That’s just one or two pages highlights. The executive summary summarizes the key points of the business plan. It should define the decision to be made and the reasons for approval. The specific content will be highly dependent on the core purpose and target audience. To get a sense of the difference the purpose and target audience can make, here are three different sets of key points for an executive summary – one for a loan request, one for a start-up seeking venture finance, and one for an internal plan
Second – Company Description: In a written plan, information may appear in a separate section, an appendix, or may be omitted all together depending on the nature of the plan. If the plan is directed at people outside of the company, a brief synopsis may appear in the executive summary. This will be supplemented with a more detailed discussion elsewhere in the plan. Legal establishment, history, start-up plans, etc.
Third – Product or Service: Describe what you are selling. Focus on customer benefits.
Fourth – Market Analysis: The marketing plan has five objectives: If the product is a new product with no existing market, one must identify all substitute products. For each significant substitute product one must explain:
# Name, features, why substitute, why proposed product better
# Switching costs and why new product justifies switching
# Expected adoption dynamics
# Expected role once market begins to develop (see above for existing products)
Fifth – Strategy and Implementation: The plan outlines how one would service their clients cost effectively.. Be specific. Include management responsibilities with dates and budgets. Make sure you can track the results.
Sixth – Plan website Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
Seventh – Team management: Describe the organization and members of key management team.
Eighth – Financial Analysis: Make sure to include at least your projected Profit and Loss and Cash Flow tables to Finance plan for your business.
