marketing plan is very important for a company where marketing strategy is a way of achieving the goals of a company. this is why business plan need this aspect.

This is also supported by the opinion Swastha “Strategy is a series of grand design that describes how a company should operate to achieve its objectives.”

So in running small businesses in particular need through the development of marketing strategies. Because at precisely the critical condition business is capable of delivering the growth of incomes.

marketing has a purpose, namely:

- Potential customers know in detail the products that we produce and the company can provide all of their demand for the products produced.

- Companies can explain in detail all the activities related to marketing. These marketing activities include various activities, ranging from the description of the product, product design, product promotion, advertising products, communications to consumers, through to product delivery to consumers quickly.

- Know and understand the consumer in such a way that fits with the product and may be sold by itself.

In general, marketing activities related to the coordination of several business activities. This marketing strategy is influenced by factors as follows:

- Micro factors, namely marketing intermediaries, suppliers, competitors and the public
- Macro factors, namely the demographic / economic, political / legal, technological / physical and social / cultural rights.

The following are things that need to be considered for marketing: From the standpoint of the seller:

- Place a strategic (place),
- Product quality (product),
- Prices are competitive (price), and
- Promotion of incentive (promotion).

From the consumer point of view:

- (Customer needs and wants),
- (Cost to the customer),
- (Convenience)
- (Comunication).

From what has been discussed above there are several things that can be concluded, that the manufacture of products or services desired by consumers should be the focus of operational and planning activities of a company. Sustainable marketing must be a good coordination with various departments (not just in the marketing department anyway), so as to create synergy in the efforts to conduct marketing activities.